Fama is making waves with its minimal aesthetic and contemporary approach to utilitarian design. The Copenhagen brand prides itself in being a multi-disciplinary design brand that creates lifestyle objects that inspire the senses and encourage mindful living. With an emphasis on natural materials, simple geometries, and uncompromising quality, Frama’s work connects the imaginative with the practical, resulting in a uniquely warm and honest aesthetic.
Since the launch of its first collection in 2011, Frama has embraced an organic and collaborative approach to design; an approach that is equally inspired by the old and the new, by digital technologies and analogue traditions. Frama’s naturalistic, hands-on approach to design and production has allowed the brand to create a unified aesthetic across a growing range of product collections, including: furniture, lighting, home objects, fabrics, apothecary, books, and kitchens.
Based in Copenhagen’s Nyboder neighborhood, Frama’s headquarters is an ever-evolving showroom space housed in the historic St. Paul’s Apotek (established in 1878). Each year, the Frama Studio Store hosts a full calendar of open events, collaborative gatherings, as well as art and design installations.
Over the years, the brand has evolved not only its collection of home goods, but has also proven to be a great connector; bringing together interiors, creatives and always being completely in the now. Frama has cemented itself among timeless brands while keeping its door open to beautiful interior collaborations. And that’s just the beginning of it.