Serax

Serax Glassware Designer Collaborations | Enter The Loft

About

A Design Label with Passion for Family Roots and Collaboration

Serax is a Belgian design label that has been actively creating stunning and versatile products for over 30 years. What sets Serax apart is the family spirit that drives their business. Working with passionate designers from all over the world, Serax has built an illustrious list of collaborators including Ann Demeulemeester, Vincent Van Duysen, Paola Navone, and Piet Boon, to name a few.

Serax's tableware graces the tables of some of the world's best restaurants, including Enigma by Albert Adrià, Jean George in New York City, and Nobu in Milan. Their carefully designed dinnerware and cutlery give a touch of elegance to any culinary experience.

Serax has evolved over the years into a lifestyle brand, offering a wide range of products from tableware and pottery to unique design furniture, lighting, and accessories. In 2014, Serax received the prestigious Henry van de Velde Award, the most prestigious design prize in Belgium, for their contributions to the design industry.

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Collaboration with designers

Collaboration with both well-known and emerging designers is a crucial part of Serax's DNA. They started their tentative collaboration with Peter Arts in 1990, which was revolutionary in the florist design industry. In the following year, their collaboration with floral artist Daniel Ost, who designed 'The Flower Booth' for the French design fair Maison & Objet, brought them international fame. Since then, Serax has entered into dozens of partnerships resulting in renowned collections and international success.

Despite Serax's fast growth, they have never lost sight of their basic principles. Each collection is crafted traditionally, with Serax traveling the globe with selected prototypes from designers to find the right craftsmen to manufacture on a larger scale, always in line with the creator's design and philosophy.

Serax is a design label with a passion for family roots and collaboration. They continue to create beautiful and unique products with their partners worldwide, bringing their family spirit to every creation. Read about a few of their collaborations on our blog.